𝒯𝒽𝑒 ℛ𝑒𝒹 𝒫𝓁𝒶𝓎𝑔𝓇𝑜𝓊𝓃𝒹

by dot. Cosmetics // dot.co.kr

This site contains fictional informations only. Thus, pictures of buildings and face claims belong to the owner.

dot. was originally made by Choo Sara. Plagiarism is strictly prohibited! Put a proper credit on your character profile page if you wish to join the dot. team by declaring that the idea of the company is NOT yours.

This page was made under Gangnam City but the authorities to control the company is still in the hand of Choo Sara's writer.

Some part are under construction and writer accepts constructive suggestion and ideas.

Thank you for visiting. Enjoy your tour! Click the key icon below to enter.

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A company made in early 2016 in the middle of rapid-moving cosmetic industry by Lim Jungeun who just finished her study in Make Up Forever Academy Paris, dot. Cosmetics breaks the popular perceptions about Korean make up style which is natural look that some people might find it boring. dot. brings make up items not only to create the look they are confident of, but also courage and products to play with. dot. Cosmetics tries to make more bold and playful version of Korean style to define their own personality.

In 2018, the business grew even larger. Their target market has expanded, not only Korean but also Asian. To reach the targets better, dot. works on their flagship store in Gangnam also offline store in some big cities such as Gangnam, Seoul, Busan, Tokyo, Shanghai, Singapore, Kuala Lumpur, Manila and Jakarta. Every offline branch are placed inside representative mall in the city. Products are also sold online on dot.co.kr.

ℒ𝑜𝒸𝒶𝓉𝒾𝑜𝓃𝓈

dot. Headquarter : Teheran Boullevard

dot. Flagship Store //𝒯𝒽𝑒 ℛ𝑒𝒹 𝒫𝓁𝒶𝓎𝑔𝓇𝑜𝓊𝓃𝒹 : Apgeujong-dong, it locates three building away from Galleria Department Store

dot. offline stores
Gangnam : Starfield COEX Mall
Seoul : Time Square Mall
Busan : Shinsegae Mall
Tokyo : Venus Fort Mall
Shanghai : IFC Mall
Singapore : ION Orchard
Kuala Lumpur : Mid Valley Megamall
Manila : Glorietta Mall
Jakarta : Grand Indonesia

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𝒫𝓇𝑜𝒹𝓊𝒸𝓉𝓈 𝒶𝓃𝒹 𝒮𝑒𝓇𝓋𝒾𝒸𝑒𝓈

Under construction, sorry. Comeback later.

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ℱ𝓁𝒶𝑔𝓈𝒽𝒾𝓅 𝒮𝓉𝑜𝓇𝑒

dot. Flagship store in Gangnam showcases dot. branding along with product and service provided. Yes, there will be much more than cosmetics displayed there. The general theme is The Red Playground. dot. tries to portrays the brand philosophy in the ambience of the store; bold, playful, adventurous.

Click here for a tour

𝒪𝒻𝒻𝓁𝒾𝓃𝑒 𝒮𝓉𝑜𝓇𝑒

Offline stores are made as an offline channel for consumer to try dot. cosmetics products and buy them. These store are made simple, just like the other offline stores. Deep red and black dominates the store as the playground theme is displayed through simple stuff like miniatures and simple game. For every purchase, consumer will get a red paper bag with products purchased and red colored greeting card inside.

dot. also offer membership for consumer to get special deals on special moments when dot. campaigns take place.

𝒲𝒽𝒶𝓉 𝒟𝒾𝒻𝒻𝑒𝓇 ℱ𝓁𝒶𝑔𝓈𝒽𝒾𝓅 𝒮𝓉𝑜𝓇𝑒 𝒶𝓃𝒹 𝒪𝒻𝒻𝓁𝒾𝓃𝑒 𝒮𝓉𝑜𝓇𝑒?

WRITTEN IN WRITER'S PERSPECTIVE

Alright, first of all, the idea of flagship and offline store was already there in marketing. I mean, the term has been widely used but not emphasized. But then I find a good example for this, which is Stylenanda & 3CE's, the dearest-face-claim's cave. Well, I have written clear description of both on each sections but I think it was not enough. So I decided to add this section which actually aims to show you video of Stylenanda & 3CE's flagship and offline store. I'll link some videos below, go check them if you need better understanding what differ these stores. Thank you.



FLAGSHIP STORE
1. 3CE Cinema
2. STYLENANDA Pink Hotel (Introduced by Byun Jungha)
3. STYLENANDA Pink Hotel Concept

OFFLINE STORE
1. STYLENANDA Myeongdong
2. STYLENANDA Pangyo Hyundai Dept. Store
3. STYLENANDA Busan

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The building itself was painted all black with red lamps on several area, like displays, photobooth, stairs and bar so the experience is actually better at night when the lamps are on. There are five floors, including basement and rooftop.

The basement displays underwears made by dot. that are only sold in this flagship store. One side of the is painted in red with black dot. logo as photobooth. Pajamas, magazine, queen-sized bed are provided as property if you desire to take a photo to commemorate your visit. The other corner, make up tools are displayed but the tools are not being sold yet because they are still under development. The products are put there to help team survey whether they are up to consumers' expectation or not.

Lift is available, but stairs are always there too, decorated with LED lamps. You could pack anything you want to buy in shopping basket.

Cashier is available on the first floor. Beside, the first floor is where the mini games are placed. Dart, photobox, you name it. Also, on one side of the wall is written dot.'s profile in detail.

Second floor greets you with base make up products such as foundations, powders, etc. Every product tester are free to be tried as mirror, micellar water and cotton pad are free to be used too. Expect wider range of shade, so any skin tone and color definitely will be able to find their fated one there. Also, nail artist occupies small corner. To get your nails done, you need to reserve a spot the day before.

Third floor is where the creativity takes place as it displays decorative make up products which are usually focus on eye and lips. You could try how dot. defines bold and unique by getting a make over there. Make over area is basically spot where you can do you make up and hair. Every visit will benefit you a voucher discount for The Red Playground bar on the top floor.

And yes, you've come to the last floor where the fun sums up. It's the bar which is divided into two; indoor and outdoor. 10AM-9PM, The Red Playground serves tea, coffee and sweet deserts. 9PM til drop, The Red Playground unveils the night life of Gangnam. Alcoholic drinks and reputable DJ are what makes it different from the day.

𝒮𝑜, 𝑜𝓋𝑒𝓇𝒶𝓁𝓁...

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𝒯𝒽𝑒 𝒹𝑜𝓉. 𝒯𝑒𝒶𝓂

𝒞ℰ𝒪

Choo Sara

𝒟𝒾𝓇𝑒𝒸𝓉𝑜𝓇𝓈

Technology :
People :
CorComm :
Finance : Han Seohyang (NPC)
Sales :

ℋ𝑒𝒶𝒹𝓈 𝑜𝒻 𝒟𝒾𝓋𝒾𝓈𝒾𝑜𝓃

𝒮𝓉𝒶𝒻𝒻𝓈

ℐ𝓃𝓉𝑒𝓇𝓃𝓈

𝓑𝓪𝓼𝓲𝓬 𝓢𝓽𝓻𝓾𝓬𝓽𝓾𝓻𝓮

CEO

+
+
+

DEPARTMENTS

Technology

People

Corporate Communication (CorComm)

Finance

Sales

+
+
+

DIVISIONS

Technology :(further research hasn't been done, if you are interested to join and help me grow this department and the divisions under it, don't hesitate to reach Sara's mun)

People : HR, Employee Branding

CorComm : Marketing, PR, Digital Marketing, E-Commerce Trading, Activation

Finance : Accounting, Purchasing, Administration

Sales : Sales, Product Research and Development (PRND), Distribution, Warehouse

𝓑𝓮𝓱𝓲𝓷𝓭 𝓽𝓱𝓮 𝓢𝓽𝓻𝓾𝓬𝓽𝓾𝓻𝓮

dot. was established alone by Lim Jungeun and gradually the brand grew bigger. She hired some people to help her with finance and product development. Each department used to be handled by one person.

HR > People Department : HR + Employee Branding

Marketing > Marketing Department : Marketing, Digital Marketing > Marketing & PR Department : Marketing, Digital Marketing + PR, Activation > Corporate Communication Department : : Marketing, Digital Marketing, PR, Activation, E-commerce Trading

Finance > Finance : + Accounting, Purchasing, Administration

Sales > Sales + PRND, Distribution, Warehouse

𝓕𝓸𝓻𝓶𝓮𝓻 𝓔𝓶𝓹𝓵𝓸𝔂𝓮𝓮

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𝒥𝑜𝒷 𝒱𝒶𝒸𝒶𝓃𝒸𝓎

WRITTEN FOR WRITER'S NEED, NOT dot.'s IN THE ACTUAL STORY

Hello!

If you have reached this page, you might wonder if you could join the company. The answer is definitely yes! Check the list below. If anything, feel free to knock Sara's DM.

P.S : Do send a confirmation if you wish to claim director or head position before sending the application to agency. Your character may apply as a new applicant of the desired position, either way, you could also have been working here for long (if your character have been staying in Gangnam or Seoul).

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ℋ𝑜𝓌 𝓉𝑜 𝒮𝒽𝑜𝓅 :

1. Decide where first. Online? Offline?
2. Head to the store location. If it's online, then all you need to do is visit dot.co.kr and if it's offline (and you already decide which store you want to go), then reach the store. Each store precise location can be tracked via Google Maps.
3. Put your items to cart (online) or shopping bag.
4. Head to cashier (offline) or checkout your purchase.
5. Congratulations! You succeed on purchasing your items.

OOC notes :
Claim a voucher of 200.000 won from Choo Sara on your fifth time visiting dot.'s store and buy our stuff. Tag Sara on your head plot!

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